Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework

A wael AL-khatib - Technology in Society, 2023 - Elsevier
This research work aims to investigate the antecedents of generative artificial intelligence
(GEN-AI) adoption, and exploratory and exploitative innovation. A conceptual model based …

[HTML][HTML] Artificial intelligence vs. autonomous decision-making in streaming platforms: A mixed-method approach

AR Gonçalves, DC Pinto, S Shuqair, M Dalmoro… - International Journal of …, 2024 - Elsevier
Although the empowerment of technology is of great value to society, little is known about its
downstream effects on consumers' decisions. This research draws on the expectation …

Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of …

M Cicek, D Gursoy, L Lu - Journal of Hospitality Marketing & …, 2024 - Taylor & Francis
While the presence of the term “Artificial Intelligence (AI)” in a product description may be
viewed as a sign of that product having advanced capabilities and features, it may also …

Humanizing GenAI at work: bridging the gap between technological innovation and employee engagement

A Manresa, A Sammour, M Mas-Machuca… - Journal of Managerial …, 2024 - emerald.com
Purpose This paper seeks to explore the influence of generative artificial intelligence
(GenAI) on employee performance in the workplace, viewed from a managerial perspective …

Effect of autonomous vehicle-related eWOM on (fe) males' attitude and perceived risk as passengers and pedestrians

S Banerjee, AYK Chua - Internet Research, 2024 - emerald.com
Purpose This study investigates how autonomous vehicle (AV)-related electronic word-of-
mouth (eWOM) of different polarities affects attitude and perceived risk from the perspectives …

Do We Trust Artificially Intelligent Assistants at Work? An Experimental Study

A Cvetkovic, N Savela, R Latikka… - Human Behavior and …, 2024 - Wiley Online Library
The fourth industrial revolution is bringing artificial intelligence (AI) into various workplaces,
and many businesses worldwide are already capitalizing on AI assistants. Trust is essential …

Why would consumers risk taking purchase recommendations from voice assistants?

RE Bawack, E Bonhoure, S Mallek - Information Technology & …, 2024 - emerald.com
Purpose This study aims to identify and explore different risk typologies associated with
consumer acceptance of purchase recommendations from voice assistants (VAs) …

Trusting in Generative AI: Catalyst for Employee Performance and Engagement in the Workplace

F Marimon, M Mas-Machuca… - International Journal of …, 2024 - Taylor & Francis
This paper investigates the impact of the usage of generative AI (GenAI) and services with
integrated GenAI on employee performance, alongside with the role of trusting in these tools …

How the Presence of Employee Avatars Affects Metaverse Shopping Behavior:“Can I Help You Buy Condoms?” Virtual Sales Promotions in Embarrassing Shopping …

DA Frank, J Dipalma… - Journal of …, 2024 - journalofadvertisingresearch.com
Brands are increasingly using the metaverse to promote sales of products and services, but
the social influence of avatars in that context is largely unknown. Grounded in social impact …

User segmentation in human–robot interactions: insights from sports betting patrons using diffusion of innovation theory

N Binesh, R Rippee, A Belarmino - Current Issues in Tourism, 2024 - Taylor & Francis
Previous research has assumed uniformity in user response to service robots regardless of
user profile. This study sought to understand the nature of human–robot interactions in a …