The Influence of Creativity and Innovation on Competitive Advantage and Price as a Mediating Variable

RAM Febrianti - Almana: Jurnal Manajemen dan Bisnis, 2024 - journalfeb.unla.ac.id
The rapid growth of the creative economy has garnered significant attention from the
government. The Kelom Geulis industry evolved its designs, incorporating airbrush and batik …