The metaverse has been heralded as a next frontier for fueling strategic business
opportunities. At the same time, recent months have witnessed explosive volatility in the …

Technological innovations are creating new products, services, and markets that satisfy
enduring consumer needs. These technological innovations create value for consumers and …

This article conceptualizes algorithmic consumer culture, and offers a framework that sheds
new light on two previously conflicting theorizations: that (1) digitalization tends to liquefy …

The objects we consume increasingly exist in digital form, from audiobooks and digital
photographs to social media profiles and avatars. Digital objects are often argued to be less …

If digital objects are abundant and ubiquitous, why should consumers pay for, much less
collect them? The qualities of digital code present numerous challenges for collecting, yet …

Our goal is to provide an overview of the sharing economy in the context of marketing
channels and supply chains. The use of peer-to-peer disruptive technology is challenging …

In this chapter, we present evidence that despite the intangible nature of digital
technologies, consumers often come to feel psychological ownership of these technologies …

Music streaming services have become today's most popular way of consuming music.
These services give their users access to a comprehensive music library without providing …

Assemblage and actor-network theories explain how markets and consumption are
constituted by heterogeneous resources that form part-whole relations at various scales …

In-game virtual items, which are an integral element of massively multiplayer online role-
playing games (MMORPGs), are obtained by their players using real money, and they can …