The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

Purpose In recent years, the proliferation of social commerce (s-commerce) has attracted
many researchers to investigate the drivers of individuals' intentions. However, the empirical …

Social commerce (s-commerce) has gained prominence with advances in social media and
social networking technologies over the last decade. Prior research has employed diverse …

This study aims to test and analyze the influence of brand awareness, brand reputation,
perceived economic benefits on brand trust and online purchase intentions for Skintific …

The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …

Mobile social commerce (MSC) is exhibiting a growing interest from businesses and buyers
due to the increasing number of mobile app users and combination of e‐commerce and …

Organizations want to enhance sales via improved purchases. Therefore, they want higher
purchase intentions. With the current green marketing wave, stakeholders need green …

While the importance of s-commerce is implicitly recognized, inconsistencies in extant
empirical research pose significant challenges. Based on perspectives from trust, social …

With the development of technology, social media platforms have become widespread and
they have become suitable for use by consumers for different purposes. One of these …

Currently, electronic commerce has grown rapidly, where technology and the internet
intervene to make purchases and sales in a faster and more comfortable way. This modality …