Virtual influencer (VI) marketing has become increasingly prevalent on social media with the
evolving landscape of digitalisation. However, the use of VIs in tourism has received limited …

Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing
platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream …

There has been a noticeable shift in how young readers approach reading where digital
literacy communities serve as much purpose as traditional literacy communities like an ELA …

In contrast to academic and popular accounts that present generational characteristics from
the outside, in a top-down manner, we explore how Gen Z constructs, narrates, and projects …

Purpose This research article presents an exploratory case study of the sociotechnical
landscape of BookTok, and how young people use it to connect with others around the …

Though news representations of protest have been studied extensively, little is known about
how media audiences critique such representations. Focusing on TikTok as a space for …

Humor and play are at the center of TikTok culture. Through the platform's unique
functionalities such as the “Use this Sound” and “Duet” features, people use and repurpose …

This article takes the “Fox Eye” challenge that trended on social media in 2020 as a case
study in anti-racism activism by (East) Asian users on TikTok. The “Fox Eye” challenge was a …

This article explores the social construction of algorithms on TikTok through the lens of
algorithmic experiences in everyday life. The TikTok algorithm is a social construct that …

TikTok has enjoyed wide popularity in the Global South. But in the summer of 2020, a tit-for-
tat altercation erupted over the use of the app in India against the backdrop of a border …