Bid Optimization for Offsite Display Ad Campaigns on eCommerce

H Li, D Xu, K Shmakov, KC Lee, W Shen - arXiv preprint arXiv:2306.10476, 2023 - arxiv.org
Online retailers often use third-party demand-side-platforms (DSPs) to conduct offsite
advertising and reach shoppers across the Internet on behalf of their advertisers. The …