FINANCIAL IMPACT OF BRAND STRATEGY: AN ANALYSIS OF KEY FINDINGS AND FUTURE RESEARCH PROSPECTS
NMN Pynatih, NDA Amrita… - KRIEZ ACADEMY: Journal …, 2024 - kriezacademy.com
In an increasingly competitive business world, brand strategy has become a key factor in
determining the success and financial performance of a company. In this research, we …
determining the success and financial performance of a company. In this research, we …
THE IMPACT OF VARIED BRAND SOCIAL CONTENT ON LOYALTY PROGRAM MEMBERS: AN EVALUATION
W Ichwanudin, NDA Amrita… - KRIEZ ACADEMY: Journal …, 2024 - kriezacademy.com
This study evaluates the impact of diverse brands' social content on loyalty program
members, with a focus on consumer perception, engagement and loyalty. Brand social …
members, with a focus on consumer perception, engagement and loyalty. Brand social …
CONSEQUENCES OF INFORMATION CONTROLLABILITY THROUGH AUGMENTED REALITY AT THE POINT OF SALE: AN ANALYSIS
I Faisal, NDA Amrita, Z Aripin - KRIEZ ACADEMY: Journal of …, 2024 - kriezacademy.com
The use of augmented reality (AR) at the point of sale has become an innovative strategy in
improving consumer experience and influencing purchasing decisions. However …
improving consumer experience and influencing purchasing decisions. However …
DYNAMICS OF ADVERTISING AND INCENTIVES IN INCREASING SALES OF SUPERIOR PRODUCTS: ANALYSIS OF ITS INFLUENCE ON CONSUMER …
F Yulianty, D Saepudin, Z Aripin - Journal of Jabar Economic Society …, 2024 - jesocin.com
Advertising and incentive dynamics play a crucial role in marketing strategies to increase
sales of superior products. Effective advertising can strengthen consumer awareness of …
sales of superior products. Effective advertising can strengthen consumer awareness of …