This paper studies the optimal product and pricing decisions in a crowdfunding mechanism
by which a project between a creator and many buyers will be realized only if the total funds …

This paper examines a unique selling strategy, Group Buying, under which consumers enjoy
a discounted group price if they are willing and able to achieve a required group size and …

Motivated by the fact that green investment and quality investment have become two vital
long-term strategic tools for firms to improve their reputations and market competitiveness …

We study leader-based collective bargaining (LCB), under which a leading buyer (leader)
and a following buyer (follower) form an alliance to jointly purchase a common component …

With the growing popularity of group-buying websites, a plethora of group-buying options is
available to consumers. Given this range of choices, information diffusion in group-buying …

When introducing a new product, firms must decide how to differentiate it from competitors
through product positioning. In the low-carbon industry, positioning affective features of the …

Retailers have an incentive to cooperate in the form of group buying (GB) when a supplier
provides quantity discounts, because wholesale price under GB depends on total …

Purpose The purpose of this paper is to investigate the influence of trust and perceived risk
on investment willingness considering the bidirectional relationship between trust and …

Group buying enables collective bargaining opportunity that individual buyers lack to
negotiate prices with sellers. This potential negotiation capability has two opposing effects …

Alliances of buyers to negotiate input prices with suppliers are commonplace. Using pre-and
post-alliances data on household purchases of bottled water, I develop a structural model of …