Communication with target prospects results cost to the company. In this highly competitive
environment all marketers work on cutting cost. They try to allocate their marketing budget …

Banking and Financial services landscape is characterized by a parallel growth of FinTech
on the one hand and Iot, Big Data, block chain, Artificial Intelligence (AI) and Machine …

Drawing on uses and gratifications (U&G) theory, the current research investigates how
social media users exploit different media affordances to satisfy their motives and how such …

The paper aims at identifying factors that stimulates the customers to adopt and use OTT
video streaming platforms in India by applying unified theory of acceptance and use of …

Over the last few decades, the media industry has witnessed a paradigm shift. Gradually,
with massive developments in information and telecommunication technology, the over-the …

Rationale/purpose Exergame (such as Nintendo Ring Fit Adventure) plays an important role
in keeping users to have the physical activities at home due to the COVID-19 pandemic. The …

Over the years, the domain of psychological therapy and counselling has significantly
expanded and established different forums to provide mental health services. The use of …

Virtual Community (VC) is regarded as the best platform for professionals in various fields to
share their expertise and knowledge. Since the escalation of web 2.0 and the internet within …

Non-profit organizations (NPO's) are a core element of any civilized society that has
outgrown, at least partially, its basic needs and instincts and has begun to think in terms of …

This article is an attempt to understand how digital activism was used to express dissent
towards the CAA 2019 that proposed citizenship based on religious identity. The study …