Why should I when no one else does? A review of social norm appeals to promote sustainable minority behavior
A Schorn - Frontiers in Psychology, 2024 - frontiersin.org
Social norm appeals have been proven successful in promoting sustainable behavior that
most people engage in. However, research on the effectiveness of social norm appeals in …
most people engage in. However, research on the effectiveness of social norm appeals in …
They approve but they don't act: promoting sustainable minority behavior with (conflicting) social norm appeals
Background Social norm appeals are effective in promoting sustainable majority behavior
but could backfire when the target behavior is only performed by a minority of people …
but could backfire when the target behavior is only performed by a minority of people …
“Let's start with the basics of the virus”: Engaging the public in two forms of explainers
Explainers are a relatively new genre increasingly used to provide readers with background
information, disseminate specialised knowledge and enhance public outreach. These …
information, disseminate specialised knowledge and enhance public outreach. These …
Science Communication in the Digital Age—New Actors, Environments, and Practices
J Metag, F Wintterlin, K Klinger - Media and Communication, 2023 - cogitatiopress.com
Digitalization challenges science communication in theoretical as well as methodological
ways. It raises questions on how scientists, organizations, and institutions, as well as citizens …
ways. It raises questions on how scientists, organizations, and institutions, as well as citizens …