The study of Ethics and Marketing Responsibility focuses on ethics' role in shaping
marketing practices within organizations. It examines the impact of ethical considerations on …

Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …

Disability Politics and Theory, a historical exploration of the concept of disability, covers the
late nineteenth century to the present, introducing the main models of disability theory and …

The marketing success of green products has spawned the phenomenon of greenwashing,
but studies on the effects of greenwashing on consumers are still limited. Using a 4× 2 …

Several studies have focused on the effects of corporate social responsibility (CSR) fit on
external stakeholders' evaluations of CSR activities, attitudes towards companies or brands …

Interest in corporate social responsibility (CSR) is gaining momentum in academic and
managerial circles. However, prior work in the area has paid little attention to how CSR …

Brokered Subjects digs deep into the accepted narratives of sex trafficking to reveal the
troubling assumptions that have shaped both right-and left-wing agendas around sexual …

“Has there ever been a better reason to shop?” asks an ad for the Product RED American
Express card, telling members who use the card that buying “cappuccinos or cashmere” will …

Dieses Buch zeigt die vielfältigen Einsatzmöglichkeiten des Sponsoring als Baustein einer
Integrierten Kommunikation auf. Die Unterschiede zwischen Sponsoring in den Bereichen …

The paper offers a critical review of the forms of corporate community involvement (CCI)
including: corporate philanthropy, benefaction, patronage, sponsorship and cause related …