[HTML][HTML] Ethics and marketing responsibility: A bibliometric analysis and literature review
MK Kamila, SS Jasrotia - Asia Pacific Management Review, 2023 - Elsevier
The study of Ethics and Marketing Responsibility focuses on ethics' role in shaping
marketing practices within organizations. It examines the impact of ethical considerations on …
marketing practices within organizations. It examines the impact of ethical considerations on …
[HTML][HTML] Cause-related marketing: a systematic review of the literature
HY Bhatti, MM Galan-Ladero… - International Review on …, 2023 - Springer
Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …
[图书][B] Disability politics and theory
AJ Withers - 2024 - books.google.com
Disability Politics and Theory, a historical exploration of the concept of disability, covers the
late nineteenth century to the present, introducing the main models of disability theory and …
late nineteenth century to the present, introducing the main models of disability theory and …
Making green stuff? Effects of corporate greenwashing on consumers
MDT De Jong, KM Harkink… - Journal of business and …, 2018 - journals.sagepub.com
The marketing success of green products has spawned the phenomenon of greenwashing,
but studies on the effects of greenwashing on consumers are still limited. Using a 4× 2 …
but studies on the effects of greenwashing on consumers are still limited. Using a 4× 2 …
[HTML][HTML] How does it fit? Exploring the congruence between organizations and their corporate social responsibility (CSR) activities
MDT De Jong, M van der Meer - Journal of business ethics, 2017 - Springer
Several studies have focused on the effects of corporate social responsibility (CSR) fit on
external stakeholders' evaluations of CSR activities, attitudes towards companies or brands …
external stakeholders' evaluations of CSR activities, attitudes towards companies or brands …
Feeling good by doing good: Employee CSR-induced attributions, job satisfaction, and the role of charismatic leadership
Interest in corporate social responsibility (CSR) is gaining momentum in academic and
managerial circles. However, prior work in the area has paid little attention to how CSR …
managerial circles. However, prior work in the area has paid little attention to how CSR …
[图书][B] Brokered Subjects: Sex, Trafficking, & the Politics of Freedom
E Bernstein - 2019 - books.google.com
Brokered Subjects digs deep into the accepted narratives of sex trafficking to reveal the
troubling assumptions that have shaped both right-and left-wing agendas around sexual …
troubling assumptions that have shaped both right-and left-wing agendas around sexual …
[图书][B] Brand aid: Shopping well to save the world
LA Richey, S Ponte - 2011 - books.google.com
“Has there ever been a better reason to shop?” asks an ad for the Product RED American
Express card, telling members who use the card that buying “cappuccinos or cashmere” will …
Express card, telling members who use the card that buying “cappuccinos or cashmere” will …
[图书][B] Sponsoring: systematische Planung und integrativer Einsatz
M Bruhn - 2017 - books.google.com
Dieses Buch zeigt die vielfältigen Einsatzmöglichkeiten des Sponsoring als Baustein einer
Integrierten Kommunikation auf. Die Unterschiede zwischen Sponsoring in den Bereichen …
Integrierten Kommunikation auf. Die Unterschiede zwischen Sponsoring in den Bereichen …
A critical review of forms of corporate community involvement: from philanthropy to partnerships
MM Seitanidi, A Ryan - International Journal of Nonprofit and …, 2007 - Wiley Online Library
The paper offers a critical review of the forms of corporate community involvement (CCI)
including: corporate philanthropy, benefaction, patronage, sponsorship and cause related …
including: corporate philanthropy, benefaction, patronage, sponsorship and cause related …