One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

This article reviews the existing field experimentation literature on the prevalence of
discrimination, the consequences of such discrimination, and possible approaches to …

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

Introducing Language and Intercultural Communication is a lively and accessible
introduction for undergraduates who are new to the study of intercultural communication …

Based on the central premise that corporate social responsibility (CSR) actions are
inherently moral acts, we draw upon moral foundations theory to investigate the extent to …

Although the influence of identity on consumer behavior has been documented in many
streams of literature, the absence of a consistent definition of identity and of generally …

Research question Existing team identification research uses various definitions,
conceptualisations, and theoretical frameworks. In this paper, we provide a theoretical …

Recent theorizing in moral psychology extends rationalist models by calling attention to
social and cultural influences (J. Haidt, 2001). Six studies using adolescents, university …

Two field experiments examined the effectiveness of signs requesting hotel guests'
participation in an environmental conservation program. Appeals employing descriptive …

This research explores how abstract appeal (ie, describing the features of green products in
a more vague way) and concrete appeal (ie, describing the features of green products in a …