In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Digital technology is the representation of information in bits. This technology has reduced
the cost of storage, computation, and transmission of data. Research on digital economics …

This article introduces us to the field of research of marketing management which embraces
customer experience and related concepts which are subjects of conceptualization in this …

When a user shares her data with online platforms, she reveals information about others. In
such a setting, externalities depress the price of data because once a user's information is …

Machine learning (ML) and artificial intelligence (AI) have been around for many years.
However, in the last five years, remarkable progress has been made using multilayered …

ABSTRACT New York City is the hot spot of the COVID-19 pandemic in the United States.
This paper merges information on the number of tests and the number of infections at the …

Dynamic pricing has evolved with technology from earlier price negotiations. To maximize
revenue and provide specialized shopping experiences, businesses today use algorithms …

To date, many important threads of information privacy research have developed, but these
threads have not been woven together into a cohesive fabric. This paper provides an …

Although an extensive body of research has emerged on marketing in computer-mediated
environments, the literature remains fragmented. As a result, insights and findings have …

This article summarizes and draws connections among diverse streams of theoretical and
empirical research on the economics of privacy. We focus on the economic value and …