Objectives The objective of this review is to explore interactions between physicians and the
pharmaceutical industry including sales representatives and their impact on physicians' …

Global Issues in Pharmaceutical Marketing presents a balanced, research-based
perspective combined with a practical outlook on the current issues faced by the ethical …

Background Pharmaceutical companies continuously pursue healthcare professionals,
starting from the medical college level, which can ultimately lead to irrational prescribing of …

The aim of this paper is to examine the direct impact of marketing and medical tools on the
symmetry of physicians' prescription behavior in the context of the Pakistani healthcare …

Purpose: Aims to determine the most effective promotional tools putatively influencing
physicians' prescription behavior by examining five commonly-used promotional tools: sales …

Background Medical students are targeted by the pharmaceutical industry and are exposed
to their marketing strategies even in the preclinical years of study. The marketing strategies …

OBJECTIVE: The objective of this study was to investigate the newly graduated physicians'
attitudes and perceptions regarding the medical relationship with the pharmaceutical …

Background Interactions between pharmaceutical and medical device industries and
students can lead to commercial influences on educational messages, with a potential to …

Interactions between drug companies and medical students may affect evidence-based
medical practice and patient safety. The aim of this study was to assess drug company …

Objective: Medical representatives (MRs) frequently interact with physicians who may have
different perceptions about and expectations from product promotional activities by …