Three streams of strategic thought,(1) the “adaptive marketing capabilities” works,(2) the
“dynamic capabilities” view, and (3) resource-advantage (RA) theory, are converging on the …

Purpose–The purpose of this paper is to review the effectiveness of social marketing
interventions in influencing individual behaviour and bringing about environmental and …

The tourism industry is highly sensitive to negative environmental factors, as can be seen in
the coronavirus disease 2019 pandemic, when many countries and regions shifted from …

The emergence of logistics and supply chain management as a fully mature business
discipline may depend on the development of foundational supply chain management …

Despite the vast opportunities offered by location-aware marketing (LAM), mobile customers'
privacy concerns appear to be a major inhibiting factor in their acceptance of LAM. This …

The authors develop a framework for understanding the behaviors and practices of service
providers that build or deplete consumer trust and the mechanisms that convert consumer …

The limited explanatory research on residents' perceptions of tourism impacts has resulted
in an underdeveloped theoretical orientation of research on this subject. This paper presents …

Discusses the nature and sometimes negative consequences of the dominating marketing
paradigm of today, marketing mix management, and furthermore discusses how modern …

The growth of advertising on the World Wide Web requires research on users' general
perceptions since these affect attitudes toward individual advertisements. This article …

Expanding on the editors' award-winning article" Evolving to a New Dominant Logic for
Marketing," this book presents a challenging new paradigm for the marketing discipline. This …