Personas represent the needs of users in diverse populations and impact design by
endearing empathy and improving communication. While personas have been lauded for …

Abstract Design intelligence is an important branch of artificial intelligence (AI), focusing on
the intelligent models and algorithms in creativity and design. In the context of AI 2.0, studies …

Personas have successfully supported the development of classical user interfaces for more
than two decades by mapping users' mental models to specific contexts. The rapid …

Personas often aim to improve product designers' ability to" see through the eyes of" target
users through the empathy personas can inspire-but personas are also known to promote …

Although used in many domains, the evaluation of personas is difficult due to the lack of
validated measurement instruments. To tackle this challenge, we propose the Persona …

Personas are a well-known technique in human computer interaction. However, there is a
lack of rigorous empirical research evaluating personas relative to other methods. In this 34 …

In this research, we investigate if and how more photos than a single headshot can heighten
the level of information provided by persona profiles. We conduct eye-tracking experiments …

To predict personality traits of data-driven personas, we apply an automatic persona
generation methodology to generate 15 personas from the social media data of an online …

Persona, an archetypical user, is increasingly becoming a popular tool for Software
Engineers to design and communicate with stakeholders. A persona is a representative of a …

This research explores the value of personas for supporting professional advertisers to
design adverts for social media. We test if a personified user group (PUG), when provided to …