Penggunaan teknologi internet yang semakin meningkat seiring berkembangnya zaman
telah menjadi gaya hidup sebagian masyarakat di Indonesia dan dunia. Peningkatan …

The urgency of this study is to determine the role of consumer satisfaction as a mediating
variable between product attributes and price on the purchase interest of smartphones …

In the contemporary landscape, the foundation of competitive advantage lies in
sustainability, particularly within the context of regional competitiveness. This topic explores …

The lifestyle in the era resulted in people's behavior, one of the activities and related to
modern technology is e-commerce. This study aims to define the consumer preferences in …

Regional autonomy will affect the economic development of rural communities, but if it is
managed and delivered with communication and communication strategies, it will reach the …

The goal of this study is to find out what combination and number of features people prefer
when selecting a marketplace platform. This study's target objects are marketplace …

This study aims to examine how the Price, Brand Image and quality influence on purchasing
decisions for branded drug products. This research was conducted at PT. Bernofarm Tbk …

Grup Boyband yang sempat mengguncang dunia permusikan Bangtan Sonyeondan (BTS),
menjadi ketertarikan para pengusaha untuk melakukan promosi dengan menarik mereka …

This study aims to determine the effect of ratings, online consumer reviews and sales
promotion on purchase intention. This research is causal research, using multiple linear …

The study aims to pictured out the mediating roles of purchase intention on service quality
and application quality to purchase decision. The study objective is the shopee application …