Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Educational gamification consists of the use of game elements and game design techniques
in the educational context. The objective of this study is to examine the existing evidence on …

Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …

Gamification has become a popular technique in marketing. Many companies believe that
gamification can potentially increase the engagement, awareness and loyalty of consumers …

Gamification is increasingly used as an essential part of today's services, software and
systems to engage and motivate users, as well as to spark further behaviors. A core …

Rethinking the workplace experience as a means for enhancing the well-being of frontline
employees (FLEs) represents a key priority for services. The well-being of frontline …

Nowadays, companies know that keeping customers engaged is essential to increase their
loyalty. The main goal of this study is to understand the impact of gamification and reputation …

Survival of the hospitality and tourism industry is highly dependent on a stable workforce to
service the tourists and customers. In a shrinking workforce market faced with traditionally …

Gamification is the concept of leveraging the psychological predisposition to engage in
gaming, using mechanisms that game designers have applied in making video games, as a …

Gamification has recently become a popular topic in marketing practice. It is perceived as
being a promising way to provide improved consumer experiences and to positively …