Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
analyzes the web traffic for online promotion that includes search engine optimization and …

Use of test collections and evaluation measures to assess the effectiveness of information
retrieval systems has its origins in work dating back to the early 1950s. Across the nearly 60 …

As digitalization is gradually transforming reality into Big Data, Web search engines and
recommender systems are fundamental user experience interfaces to make the generated …

We revisit a problem introduced by Bharat and Broder almost a decade ago: How to sample
random pages from the corpus of documents indexed by a search engine, using only the …

Measuring effectiveness of information retrieval (IR) systems is essential for research and
development and for monitoring search quality in dynamic environments. In this study, we …

Search engine retrieval effectiveness studies are usually small scale, using only limited
query samples. Furthermore, queries are selected by the researchers. We address these …

Web search evaluation is the process of measuring the effectiveness of a Web search
system. Such an evaluation helps in identifying the most effective one and helps the users to …

Many Web sites have begun allowing users to submit items to a collection and tag them with
keywords. The folksonomies built from these tags are an interesting topic that has seen little …

Ecommerce is developing into a fast-growing channel for new business, so a strong
presence in this domain could prove essential to the success of numerous commercial …

In this article, we argue that recent technological developments have made “mix-of-
attributes”(MOAs) framework particularly useful for theorizing about effects of today's “digital” …