[HTML][HTML] Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
JR Saura, D Ribeiro-Soriano… - Industrial Marketing …, 2021 - Elsevier
The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …
where data-driven decision making is crucial for successful strategies. At the same time, the …
The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions
AFS Borges, FJB Laurindo, MM Spínola… - International journal of …, 2021 - Elsevier
Artificial Intelligence tools have attracted attention from the literature and business
organizations in the last decade, especially by the advances in machine learning …
organizations in the last decade, especially by the advances in machine learning …
Leveraging artificial intelligence in business: Implications, applications and methods
A Sestino, A De Mauro - Technology Analysis & Strategic …, 2022 - Taylor & Francis
ABSTRACT The concept of Artificial Intelligence (AI) as a business-disruptive technology
has developed in academic and professional literature in a chaotic and unstructured …
has developed in academic and professional literature in a chaotic and unstructured …
Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions
Purpose Although the value of artificial intelligence (AI) has been acknowledged by
companies, the literature shows challenges concerning AI-enabled business-to-business …
companies, the literature shows challenges concerning AI-enabled business-to-business …
Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights
FJ Martínez-López, J Casillas - Industrial Marketing Management, 2013 - Elsevier
Intelligent systems have particular potentialities and strengths to support decisional
situations faced by companies, especially those of a strategic nature, where good strategic …
situations faced by companies, especially those of a strategic nature, where good strategic …
Process systems engineering: From Solvay to modern bio-and nanotechnology.: A history of development, successes and prospects for the future
G Stephanopoulos, GV Reklaitis - Chemical engineering science, 2011 - Elsevier
The term Process Systems Engineering (PSE) is relatively recent. It was coined about 50
years ago at the outset of the modern era of computer-aided engineering. However, the …
years ago at the outset of the modern era of computer-aided engineering. However, the …
Designing an integrated decision support system to link supply chain processes performance with time to market
This study aims to evaluate the relative importance of critical performing supply chain (SC)
processes instrumental in reducing the Time to Market (TTM) of a firm by taking the case of …
processes instrumental in reducing the Time to Market (TTM) of a firm by taking the case of …
Robust design of a closed-loop supply chain under uncertainty conditions integrating financial criteria
This paper proposes the formulation of a Mixed Integer Non-Linear Programming (MINLP)
model that integrates financial risks measures in the robust design of a closed-loop supply …
model that integrates financial risks measures in the robust design of a closed-loop supply …
Challenges and opportunities in enterprise-wide optimization in the pharmaceutical industry
Enterprise-wide decision support applications have received increased attention in the
chemical process industry in the last decade. In this paper applications, which have real or …
chemical process industry in the last decade. In this paper applications, which have real or …
Designing a demand chain management framework under dynamic uncertainty: An exploratory study of the Chinese fashion apparel industry
Y Ye, KH Lau - Asia Pacific Journal of Marketing and Logistics, 2018 - emerald.com
Purpose The purpose of this paper is to put forward a demand chain management (DCM)
framework underpinned by the alignment theory and applies it to investigate the fashion …
framework underpinned by the alignment theory and applies it to investigate the fashion …