The main objective of this current research is to investigate the impact of “work balance” on
“psychological well-being” using employees within the hospitality industry in United Arab …

Advancing value creation has gained momentum in recent years due to the dramatic growth
of data-driven marketing analytics. As such, there is an ever-growing surge both in …

Data-driven analytics and artificial intelligence (AI) have become the most crucial aspects of
today's industrial marketing management. Although many firms have embraced analytics …

Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of
artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite …

The aim of this research is to present a successful flipped classroom proposal in higher
education to better understand its influence in terms of knowledge, skills and engagement …

Students' digital competencies are important for their academic performance. Although
scholars have highlighted the importance of students' digital informal learning in developing …

The current study develops a theoretical model of the effect of memorable tourism
experiences (MTEs) on behavioral intentions by examining the structural relationships …

Omnichannel marketing, the notion of seamless integration between channels to provide
consistent service experience for customers, has become one of the most crucial aspects of …

Researchers interested in testing mediation often use designs where participants are
measured on a dependent variable Y and a mediator M in both of 2 different circumstances …

Corporate social responsibility (CSR) practices are considered one of the key success
factors influencing firm performance. However, how CSR practices should be integrated into …