This paper challenges four assumptions in the public relations literature about dialogue: first,
that dialogue means two-way communication; second, that dialogue is the same as two-way …

Through a nationally representative US survey of 1,214 participants, this study examined
attitudes toward the role of corporations in public interest communications and response to a …

The proliferation of social media technologies have seen public relations practitioners adapt
their practices for the emergent digital media ecologies, with the growing phenomenon of …

This paper articulates the existence of different forms of 'dialogue', ranging from the conduct
of simple two-way communication through more interactive forms culminating in true (or …

The growth of social media has enabled new operating methods and sparked organizational
optimism in social technologies. We must broadly and distinctively identify the practices …

This study aims to answer the question of what makes a nonprofit social media message
effective in driving favorable behavioral outcomes from publics. Toward this purpose, it …

The accumulating literature regarding antecedents of organization-public relationships
(OPRs) has been mixed. This study employed a meta-analytic method to synthesize the …

Though early public relations leaders set up serving the public interest as an
unquestionable role for public relations, contemporary public relations practice and …

The purpose of this study is to investigate how companies manage relationships with publics
on social media. Based on the concepts of functional and contingency interactivity, the study …

Dyadic assumptions permeate organization-public relationship (OPR) research. However,
corporate social responsibility (CSR) initiatives need to be understood not only in the dyadic …