Purpose The present study aims to understand small retailers' current use of various low-
cost technologies and the factors responsible for small retailers' adoption. Furthermore …

Dünyada iletişim teknolojisinin gelişmesiyle değişimler yaşanmıştır. Bu değişimlerden bir
tanesi de, bilgisayar kullanımının tüketiciler arasında yaygınlaşması ve internet ortamında …

Despite numerous studies of on-line shopping behaviour, the impact that the internet has
had upon island communities remains largely unexplored. This is despite previous research …

Purpose-Business owners in rural areas must navigate limited local markets and deal with
the outward migration of their regional populations, which further shrinks the pool of …

This mixed-methods study was focused on investigating how the demands of the workday
altered the teachers' creative behaviors and how school leaders influenced and shaped …

21. yüzyıla damgasını vuran internet erişimi, bilgi ve iletişim teknolojilerindeki gelişmeleri de
tetiklemiş ve bu tetikleme bilgi toplumu haline gelebilmenin en etkin aracı konumunu …

This thesis examines the marketing and branding behaviours of a sample of
microbusinesses that operate in Scotland's diverse craft sector by examining brand …

In recent years, several advances in information technologies have increased the computer
use of consumers in the world and Turkey. These developments have revealed a new way …

Given the dearth of research on online shopping in Mauritius and the intense competition
amongst online shopping operators, enticing new customers and retaining existing ones is …