This study aims to understand the consumption values that positively influence the adoption
of mobile payment apps (MPAs). The theory of consumption values and two more constructs …

Online impulse buying behaviour is one of the most rapidly growing areas of research in
online consumer behaviour study. Since the last two decades, it has achieved significant …

We analyze the smartphone usage behavior of individuals against the background of the
spread of the coronavirus disease (COVID-19) to classify usage behaviors and examine the …

Cross-cultural user experience with mobile apps is a vital topic for international digital
marketers. By integrating the affective contagion and the value-based perspectives, this …

The Coronavirus Disease 2019 (COVID-19) pandemic has so far been the most severe
global public health emergency in this century. Generally, citizen science can provide a …

The affective contagion theory is essential in marketing and consumer research. By
integrating this perspective with cross-cultural mobile marketing, our study explores the role …

Purpose This study aims to conduct a systematic literature review on mobile application
experience, recognizing its growing importance in research and practical applications. The …

Establishing new relations with new customers and managing customers' relations with the
existing ones is important and considered challenges for each firm nowadays. Thus …

The present work aims to present a model for examining predictors of m-banking adoption
by the use of the technology acceptance model and unified theory of acceptance. Prior …

In recent years, the development of the wireless local area network (WLAN) seems to have
interesting facts about the security as this technology holds high speed, wide coverage, and …