[HTML][HTML] Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies
The PLS-SEM method is a robust approach to researching consumer behavior. However,
understanding a phenomenon only through a quantitative approach may not be sufficient in …
understanding a phenomenon only through a quantitative approach may not be sufficient in …
[PDF][PDF] Live Shopping Interactivity, Social Presence and Sustainable Consumer Purchase Intention: Based on TAM Model.
Accepted: 11 December 2022 E-commerce platforms are in the development trend of
differentiation and vertical segmentation, and quality content output will become the core …
differentiation and vertical segmentation, and quality content output will become the core …
Unveiling the Secrets of Customer Satisfaction and Loyalty in Online Retail: A Structural Equation Modeling Approach
M Sehgal, K Malik - Journal of Operations and Strategic …, 2024 - journals.sagepub.com
Prior research has been conducted to investigate the impact of digital marketing on
customer satisfaction. Many recent studies have shown the future of digital and social media …
customer satisfaction. Many recent studies have shown the future of digital and social media …
Eksplorasi Peran Teknologi Marketplace dalam Membentuk “Hedonic Lifestyle” dan Kebiasaan Belanja Pelanggan
WL Army, N Namora, WA Prasetyo… - Jurnal Digit: Digital of …, 2024 - jurnaldigit.org
Penelitian ini bertujuan untuk mengetahui gaya hidup hedonic dan nilai social terhadap
loyalitas pelanggan berbelanja online pada marketplace. Penelitian ini menggunakan …
loyalitas pelanggan berbelanja online pada marketplace. Penelitian ini menggunakan …
The Customer Engagement Effect on Customer Loyalty (Case Study: Marketplace Retailer)
This research aims to determine the effect of customer involvement on customer loyalty in
marketplace retailers. This research uses quantitative methods using data collected through …
marketplace retailers. This research uses quantitative methods using data collected through …