The present work represents a mixed-method investigation to redefine Elaboration
Likelihood Model (ELM) using some innovative variables to investigate dating-partner …

The recent surge in AI technologies, like ChatGPT, has sparked significant interest in their
potential to revolutionize various industries, with the travel and tourism sector at the forefront …

Abstract Generative Artificial Intelligence (Gen AI) is an up-and-coming technological
innovation that has the potential to revolutionise businesses and create significant value …

Purpose The advent of artificial intelligence technologies, exemplified by platforms such as
ChatGPT, has created a profound global impact, with a particular resonance in education …

Matrimonial applications have become an indispensable component of the matrimonial
landscape in India, facilitating individuals to expand their search for possible matches and …

Background The growing significance of E-Pharmacy services in healthcare necessitates
investigating the factors influencing users' behavioral intentions on these platforms …

Purpose This study aims to integrate and extend leading contemporary underpinning
frameworks such as the Stimulus Organism Response (SOR) model, Technology …

Purpose The purpose of this paper is to explore the influential mechanism of consumer
behaviour and identity towards Neo-Chinese fashion from the perspectives of cultural …

Clinical decision support systems (CDSS) use data analytics to provide critical information to
aid physicians' decision-making. With timely access to data considered crucial in effective …

The evolution of mobile technology has contributed to the growth seen in mobile
applications (m-apps) usage. Since businesses have accelerated their development of …