This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Perkembangan dunia digital mendorong transformasi digital dalam dunia ritel dan
keuangan sehingga membuat perubahan pada tren belanja konsumen. Saat ini e …

The change in the lifestyle of modern consumers has increased the demand for meat
products considered healthier, due tothe addition of animal fat in emulsified meat products …

Livestreaming e-commerce has emerged as a highly profitable e-commerce that has
revolutionized the retail industry, especially during the COVID-19 pandemic. However …

Purpose The global COVID-19 pandemic impacted the healthcare systems of every nation.
The scarcity of medical protective equipment led to impulse buying at the early stages of the …

While researchers' interest in online impulsive buying is increasing, there is currently a
paucity of research that examines at consumers impulse purchase urges while …

This study examines the role of gender in the relationship between sustainability information
on social media platforms and sustainable consumption intentions. The study assesses the …

Introduction Online impulse buying behavior is an unplanned urge to buy a product or
service in an online setting and it has several negative consequences for customers, such …

Purpose Despite the extensive stimulus–organism–response (SOR) literature, little attention
has been paid to the role of marketing activity as a key environmental stimulus, and there is …

Consumers' inclinations towards materialism and compulsive buying are influenced by a
variety of factors. Materialistic consumers face maladies that cause stress and lower …