Mobile phone use while driving remains a significant traffic safety concern. Although
numerous interventions have been developed to address it, there is a gap in the synthesis of …

A sharing economy promotes the optimal allocation of various resources, and is especially
stimulating for social resources that positively impact social development. Therefore, how to …

Purpose New product development (NPD) is increasingly being delegated to consumers, yet
little research has investigated consumer-centric factors that may influence this delegation …

Despite recent advances in technology and legislative action, texting while driving remains a
major societal concern. This applied paper investigates the influence of active ad co …

An increasing number of companies have established brand pages on social media to build
brand loyalty. Prior studies have mainly focused on the independent impacts of brand …

Purpose Public service announcements (PSAs) are frequently used tools to try to change
attitudes and behaviors on social issues, including texting and driving, which has been …

While disclosure has been largely investigated within existing native advertising research,
consumers' individual characteristics, which may influence the persuasion process, have not …

This study explorers whether the relative impacts of brand identification and identification
with other users of brand pages on brand loyalty vary according to consumers' regulatory …

This study examined the consumer's risk perception and preventive behavior for the risk of
particulate matter as well as the influencing factors, such as media perception, government …

Existe um aumento crescente das infeções sexualmente transmitidas (ISTs) e este estudo
pretende analisar a intenção de adotar comportamentos de proteção no contexto da …