Brand attachment: a review and future research
AS Shimul - Journal of Brand Management, 2022 - Springer
This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …
the brand attachment literature. A total of 171 papers were selected and analysed using a …
[HTML][HTML] Consumer behaviour for wine 2.0: A review since 2003 and future directions
L Lockshin, AM Corsi - Wine Economics and Policy, 2012 - Elsevier
This paper summarises the main findings concerning consumer behaviour for wine
published in academic journals in the last ten years and provides some suggestions about …
published in academic journals in the last ten years and provides some suggestions about …
Place attachment through sensory-rich, emotion-generating place experiences in rural tourism
Place attachment may be a relevant outcome of place experiences, connected to positive
emotions felt at rural destinations. Especially for rural areas, where a loyal client base is …
emotions felt at rural destinations. Especially for rural areas, where a loyal client base is …
Wine tourism experience: A netnography study
Wine tourism is a growing activity, contributing to the economic development of wine
regions. The main objective of this study is to thoroughly examine the wine tourism …
regions. The main objective of this study is to thoroughly examine the wine tourism …
Mediating effects of place attachment and satisfaction on the relationship between tourists' emotions and intention to recommend
This study develops a model based on the developmental theory of place attachment. The
model considers the influence of tourists' emotions on place attachment and the mediating …
model considers the influence of tourists' emotions on place attachment and the mediating …
Predicting continuance intention toward mobile branded apps through satisfaction and attachment
An increasing number of companies have created branded apps to communicate with and
satisfy the needs of target audiences. The interactive features of smartphone apps …
satisfy the needs of target audiences. The interactive features of smartphone apps …
Theoretical examination of destination loyalty formation
Purpose–The purpose of this paper is to identify the most critical antecedents of destination
loyalty formation (DLF) and to develop a series of propositions for the relationships among …
loyalty formation (DLF) and to develop a series of propositions for the relationships among …
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
The purpose of this research was to examine the antecedents and consequences of brand
prestige in the luxury cruise industry in order to provide luxury cruise managers with …
prestige in the luxury cruise industry in order to provide luxury cruise managers with …
Wine tourism research: A systematic review of 20 vintages from 1995 to 2014
This paper provides a review of 176 papers on wine tourism published between 1995–2014,
highlighting research fields, wine regions studied, theory and methodologies used, journals …
highlighting research fields, wine regions studied, theory and methodologies used, journals …
Influencer marketing and authenticity in content creation
S Kapitan, P Van Esch, V Soma… - Australasian Marketing …, 2022 - journals.sagepub.com
Across four studies, over 1,100 participants, and two product categories, we examine the
impact of endorser type (celebrity vs. influencer) on consumers' willingness to pay for an …
impact of endorser type (celebrity vs. influencer) on consumers' willingness to pay for an …