The long-lasting relationship with customers is the only way to continue the existence of
brands in the market, as the world is changing rapidly. Researchers across the world try to …

This research examined how multi-sensory dimensions like sight, sound, and smell would
influence customer attitudes toward quick-service restaurants, restaurant patronage …

Chatbots are widely used in customer services contexts today. People using chatbots have
their pragmatic reasons, like checking delivery status and refund policies. The purpose of …

City branding has gained increasing importance in recent years due to its perceived
economic and political implications, necessitating the involvement of city governments and …

Sektor kosmetik halal saat ini dianggap sebagai sektor dengan potensi tertinggi secara
global. Berkembangnya tren penggunaan kosmetik halal dipengaruhi oleh tren hijrah dan …

Sektor perhotelan merupakan salah satu sektor ataupun industri yang sangat terdampak
negatif oleh adanya pandemi COVID-19 yang saat ini terjadi dan melanda hampir seluruh …

Electronic Word of Mouth (e-WOM) activities play a crucial role in sharing information online,
including the sustainability of a tourist destination, which is influenced by the ripple effect of …

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari pengalaman
belajar, kepuasan dan loyalitas mahasiswa terhadap word of mouth dan keputusan memilih …

This research aims to test and analyze the influence of course experience, satisfaction and
loyalty student on word of mouth and the college decision. The research approach used in …

The Covid-19 pandemic, which causes social distancing, has an impact on a surge of
buying and selling through mobile commerce. On the other hand, customers are at the risk of …