The growth of online market both from sellers and enthusiasts of online shopping from year
to year continues to increase. Consumer shopping preferences are key to successful …

Penelitian ini adalah penelitian survei dengan pendekatan kuantitatif. Penelitian ini
bertujuan untuk mengetahui hubungan antar variabel persepsi harga, variabel kualitas …

The rapid growth of the internet users in Indonesia poses a challenge to marketers to
explore and develop the potential for e-commerce. In this article, consumer trust is expected …

The trend of people's needs in skincare is getting higher. Beautiful and healthy facial skin is
an important factor to support appearance. With the existence of beauty standards in society …

Contemporary society demands that every organization operate with a sense of social
responsibility. Many organizations now include corporate social responsibility (CSR) …

This study aims to identify the factors that influence decision making on souvenirs by using
the Theory of Planned Behavior. The approach used in the research method is quantitative …

This study focuses on how the entrepreneurs of budget hotels in Bali, Indonesia, manage
entrepreneurship orientation to support marketing performance by proposing the variables …

Kebijakan zonasi daging halal dan non-halal berdampak pada intensi konsumen terhadap
suatu produk. Produknya Fiesta Chicken Nugget di Salatiga merupakan salah satunya. Baik …

For service organization, relational commitment and outcomes have been essential for long-
term relational successful. This study is purposed to identify the impact of institutional image …

The purpose of this study was to analyze the model of trust dimensions in creating loyalty
stage for customers of corporate services as well as to examine trust dimensions consisting …