The concept of corporate reputation is steadily growing in interest among management
researchers and practitioners. In this article, we trace key milestones in the development of …

Corporate reputation is a valuable intangible asset for companies, yet is increasingly difficult
to manage in an era with hard-to-control online conversations. In this paper, we investigate …

Purpose The purpose of this paper is to explore how the communication of corporate social
responsibility (CSR) contributes towards a favourable corporate reputation. It explores the …

The aim of this investigation is to identify how culture and communication may influence
corporate reputation (CR) and corporate image and their impact on workers' attitudes and …

In today's highly competitive market environment, firms need to meet the expectations of
multiple stakeholders and compete for reputational status. In this context, corporate …

Purpose Recently, traditional financial institutions are facing strong competition from
disruptive innovators (Fintech firms) forcing them to increasingly invest in new IT solutions to …

Corporate reputation is more important than ever. The highly turbulent business
environment, increased public expectations, and pressure from different stakeholder groups …

Even though the link between perceived corporate social responsibility fit (PCSR‐fit) and
corporate reputation has received much attention from scholars, this tradition has ignored …

This study examines the effects of sustainable marketing assets, such as brand equity and
marketing innovation, on market performance in the presence of sustainable competitive …

In today's highly volatile environment, companies strive to leverage the perceptions of their
multiple stakeholders more than ever before with the aim to build a sustainable competitive …