In the past decade there has been increased interest in research on color and psychological
functioning. Important advances have been made in theoretical work and empirical work, but …

Distinctive in its application as a foundational theory in the field of art therapy, this up-to-date
second edition demonstrates how the Expressive Therapies Continuum provides a …

Associations with colors are a rich source of meaning, and there has been considerable
interest in understanding the capacity of color to shape our functioning and behavior as a …

Colour plays an important role in marketing products. It is a powerful marketing tool that
influences consumer purchases in many aspects. Marketers must explore the harmony of …

This study aims to explore the relationships between Instagram user characteristics and
color features of their photos. Based on the assumption that individuals who are similar in …

As human beings, we are continuously exposed to stimuli that modulate our psychological
functioning and behavior, presumably through the influence exerted on our emotions. In …

We examine how the associative properties of the color red relate to an independent self-
view, and their impact on advertising message processing and persuasion. In study 1, using …

Purpose Images and caption descriptions serve as important visual stimuli that influence
consumer preferences; therefore, the current study focuses on property images and captions …

Empirically based literature suggests that avoidance/approach motivation arising from color–
meaning associations assume a key mediational role in the color effect during psychological …

In this chapter, we will review the evidence for the predictability and universality of color
preference patterns, particularly considering the influence of culture, sex, and age, and …