Effect of influencers' characteristics and consumer need satisfaction on attachment to influencer, content flow and purchase intention
J Kwak, E Yoh - Journal of the Korean Society of Clothing and …, 2021 - koreascience.kr
This study examines the effect of influencer characteristics (attractiveness, reliability,
expertise, and intimacy) and consumer need satisfaction (autonomy, relatedness, and …
expertise, and intimacy) and consumer need satisfaction (autonomy, relatedness, and …
휴먼브랜드애착의영향요인과결과
안은정， 이형탁 - 마케팅연구, 2014 - dbpia.co.kr
미디어의 발전으로 인해 휴먼브랜드의 영향력은 날로 커지고 있으나 휴먼브랜드 가치 향상을
위한 학문적 연구는 부족한 실정이다. 이에 본 연구에서는 휴먼브랜드 가치 향상을 위해 애착에 …
위한 학문적 연구는 부족한 실정이다. 이에 본 연구에서는 휴먼브랜드 가치 향상을 위해 애착에 …
가상인플루언서의특성이관광객의애착, 신뢰, 행동의도에미치는영향
정초영， 이계희， 노한나 - 관광연구저널, 2023 - dbpia.co.kr
디지털 기술의 발달, 소셜미디어의 활성화, Covid-19 확산 등으로 인하여 비대면 거래가
활발해졌고, 일반 인플루언서를 대체하는 가상 인플루언서의 활동 영역이 넓어졌다. 그러나 …
활발해졌고, 일반 인플루언서를 대체하는 가상 인플루언서의 활동 영역이 넓어졌다. 그러나 …
[PDF][PDF] A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty
Y Lee, YJ Rhee - The Research Journal of the Costume Culture, 2014 - scholar.archive.org
This research was designed to conduct research to apprehend fashion brand's mobile SNS
characteristics in depth and the related consumer psychology and behaviors such as brand …
characteristics in depth and the related consumer psychology and behaviors such as brand …
The Brand Love-Loyalty Link of Korean Cosmetics in China: The Moderated Moderation Effects of Hedonic/Utilitarian Shopping Value and Gender Difference
HY Ha - Korea Trade Review, 2019 - koreascience.kr
Although brand love is a major interest in global business, very little is known about how the
effects of brand love are affected by relevant constructs. This study examines how the brand …
effects of brand love are affected by relevant constructs. This study examines how the brand …
Impact of Recollection on Brand Relationships-Focusing on Character Collaboration Fashion Products
JH Seon, S Kim, KH Lee - Journal of the Korean Society of …, 2024 - koreascience.kr
In response to the growing focus on products utilizing character IP in retail, this study
investigated the impact of consumers' recollection of character IP fashion products on brand …
investigated the impact of consumers' recollection of character IP fashion products on brand …
The effects of brand experience and personality on consumer-brand relationships, attachment, and loyalty-A comparison of domestic and global brand coffee shops
JY Hong, SS Kim, JS Han - Culinary science and hospitality …, 2016 - koreascience.kr
This study examined the effect of brand experience and personality on customer-brand
relationships, brand attachment, and brand loyalty in domestic and global coffee shop …
relationships, brand attachment, and brand loyalty in domestic and global coffee shop …
국가이미지가브랜드태도에미치는영향에관한연구-브랜드친숙도와개방성의조절효과를중심으로
지앙진， 경성림 - Journal of Digital Convergence, 2020 - search.ebscohost.com
요약 본 연구는 중국시장에서 미시 및 거시적 국가이미지가 브랜드태도에 영향을 미치는
영향관계에서 브랜드친숙도, 개방성의 조절효과를 검증하였다. 이를 위해 기존 문헌에 대한 …
영향관계에서 브랜드친숙도, 개방성의 조절효과를 검증하였다. 이를 위해 기존 문헌에 대한 …
Effects of store commitment on consumer attitude toward mass cosmetic brand store and revisit intention
H Yu, M Lee - Fashion & Textile Research Journal, 2018 - koreascience.kr
The main objectives of this study were to (1) examine and compare the importance of store
attributes, store commitment, store attitude, and revisit intention concerning Korean mass …
attributes, store commitment, store attitude, and revisit intention concerning Korean mass …
Effects of Conspicuous Consumption of Restaurant Customers on Brand Attitude and Purchase Intention-Focusing on University Students Majoring in Cooking and …
SJ Jang - Journal of the Korean Society of Food Culture, 2017 - koreascience.kr
The purpose of this study was to determine the relationship between conspicuous
consumption tendency, brand attitudes, and purchase intentions of college students …
consumption tendency, brand attitudes, and purchase intentions of college students …