As modern economies become predominantly service-based, companies increasingly
derive revenue from the creation and sustenance of long-term relationships with their …

As we go through the information revolution, new marketing areas and issues are emerging
that warrant in-depth research. New problems present themselves to investigation and old …

There is an increasing interest in the rapid rise of the sharing economy, from both
academicians and practitioners. Recent research has focused primarily on the relationship …

One of the most important tasks in marketing is to create and communicate value to
customers to drive their satisfaction, loyalty, and profitability. In this study, the authors …

Studies of entrepreneurial orientation tend to examine its three most common features only
(risk-taking, innovativeness, and proactiveness), merging these into a gestalt construct of …

It is increasingly apparent that the financial value of a firm depends on off-balance-sheet
intangible assets. In this article, the authors focus on the most critical aspect of a firm: its …

The purpose of the current study was to examine the relationships between satisfaction,
perceived value, and quality in their prediction of intentions to repurchase and positive word …

The need to understand the relationships among customer metrics and profitability has
never been more critical. These relationships are pivotal to tracking and justifying firms' …

Most research in customer asset management has focused on specific aspects of the value
of the customer to the company. The purpose of this article is to propose an integrated …

In this research, the authors present a modeling framework for balancing resources between
customer acquisition efforts and customer retention efforts. The key question that the …