Although atmospherics and flow experience are widely studied, the relationship between
online store atmospheric cues and flow experience has received a little attention …

This study examined the role of color in a luxury service setting. To understand the effect of
color, this study investigated how each dimension of color (hue, saturation, or value) …

In the last few decades, scholars and practitioners have increasingly tried to understand the
factors that influence technology acceptance. Theories and models developed by scholars …

Color is one of the essential aesthetic design elements in restaurant setting due to its high
impact on customer's emotional and behavioral responses. The purpose of this study is to …

Although thousands of advergames are directed at children, little is known about how
advergames affect children and whether this persuasive process differs from traditional …

We draw on research in human–computer interaction, information systems, environmental
psychology, and marketing to develop and to test a model, which suggests that salient …

Purpose–The purpose of this paper is to review the literature published since 1985
regarding color effects in advertising and at setting an agenda for future research …

In a retail business, how does goal affect customer experience? What are the relationships
among the various dimensions of customer experience? And how does customer …

The importance of atmosphere for accomplishing a high‐quality service delivery in the
hospitality industry has for long been recognized both among practitioners and researchers …

This review presents atmospherics as a potential model for studying the interplay between
visitors and the exhibition environment in informal learning settings such as museums …