Augmented reality in retailing: a review of features, applications and value
Purpose The purpose of this paper is to review augmented reality (AR) within retailing by
identifying, outlining and discussing definitions of AR, applications of AR that are relevant for …
identifying, outlining and discussing definitions of AR, applications of AR that are relevant for …
Consumer behavior with augmented reality in retail: a review and research agenda
Driven by the rapid technological development and adoption of augmented reality (AR) in
retail, academic research has grown rapidly. Our purpose is to understand the reasons why …
retail, academic research has grown rapidly. Our purpose is to understand the reasons why …
[HTML][HTML] What is XR? Towards a framework for augmented and virtual reality
Abstract Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …
Virtual reality consumer experience escapes: preparing for the metaverse
Virtual Reality (VR) experience escapes allow individuals to spend hours on end in
immersive virtual environments and interact with content in a world that is providing shelter …
immersive virtual environments and interact with content in a world that is providing shelter …
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
Based on the concepts of the Reality-Virtuality (RV) continuum and the stimulus-organism-
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
[HTML][HTML] Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
Augmented reality (AR) applications add a new dimension to the consumer experience by
overlaying the consumer's face or surroundings with virtual products. The aim of this study …
overlaying the consumer's face or surroundings with virtual products. The aim of this study …
Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective
This study evaluates the effectiveness of augmented reality (AR) as an e-commerce tool
using two products—sunglasses and watches. Study 1 explores the effectiveness of AR by …
using two products—sunglasses and watches. Study 1 explores the effectiveness of AR by …
“Oh, My God, Buy It!” Investigating impulse buying behavior in live streaming commerce
X Zhang, X Cheng, X Huang - International Journal of Human …, 2023 - Taylor & Francis
The rapid popularity of live streaming promotes the emergence of a new business model
known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live …
known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live …
Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism
M Daassi, S Debbabi - Information & Management, 2021 - Elsevier
For e-retailers, optimizing their online presence is becoming crucial to stay competitive.
Thanks to continuous technological development, particularly in terms of mobile networks …
Thanks to continuous technological development, particularly in terms of mobile networks …
Understanding the use of Virtual Reality in Marketing: A text mining-based review
The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …
special attention to VR and marketing, showing how studies have evolved over time and …