In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …

This study provides a review of eye-tracking as a technique for measurement of attention.
The review discusses its theoretical basis, advantages and disadvantages, data collection …

The concept of presence, ubiquitous in VR research, remains in infancy in tourism literature.
Researchers in the field have called for empirical studies into the determinants as well as …

Tourists' emotions have a pivotal role in tourists' cognitive evaluations and behavioral
responses. Fleeting but powerful, emotions are associated with individuals' biological …

The theorization of emotion receives considerable attention in contemporary tourism
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …

Purpose This paper aims to stimulate the discussion in the fields of hospitality, tourism and
leisure on what exactly constitutes “an experience” and how to measure it; the authors …

Experiential marketing is effective in influencing tourist behaviour because pleasure tourists
travel in pursuit of fantasies and positive emotions. The influences of experiential marketing …

Purpose This study aims to illuminate the contribution of neurophysiological techniques in
the field of marketing and consumer decision-making and to highlight avenues and research …

Purpose The employment of facial-expression recognition to analyse emotions constitutes a
potential instrument for the measurement of customer satisfaction in the tourism sector. The …

Purpose To clarify inconsistencies in the emotion elicitation process and to suggest avenues
for advancing emotion research, this study aims to conduct a systematic review of emotion …