Accumulating behavioral and neurophysiological studies support the idea of infantile (cute)
faces as highly biologically relevant stimuli rapidly and unconsciously capturing attention …

Restoration of degraded land has been identified as a top research priority in conservation.
Fauna plays a critical role in the re-establishment of a functional ecosystem, yet fauna …

A good deal of research has recently focused on people's commitment to biodiversity
conservation by investigating their “willingness-to-pay”(WTP). Because of the public's self …

Attitudes toward animals are influenced by both animal traits (eg, similarity to humans,
aesthetic quality, size) and individual human attributes (eg, gender, age, educational level …

The general public prefers to support conservation projects that focus on a few, easily
“loveable” species; consequently most of biodiversity is neglected. It is essential to redress …

Recognition of the need to include economic criteria in the conservation policy decision‐
making process has encouraged the use of economic‐valuation techniques. Nevertheless …

It is critical for managers to understand how attitudes and demography affect public's
preferences for species protection for designing successful conservation projects. 1080 …

The management of biological invasions is a complex and often controversial issue
reflecting a diversity of values. Research and public policy on invasive species have …

Public attitudes towards biodiversity issues and the value judgments underlying biodiversity
management and conservation are still poorly understood. This has raised serious concerns …

Simple Summary With the general goal of increasing knowledge about how individuals
perceive and evaluate different animals, we provide normative data on an extensive set of …