Influence of Marketing Strategy as a Turnaround Strategy on Performance of Four-Star-Rated Hotels in Coastal Region, Kenya

BN Mwikya, DO Otieno, M Kilungu… - Journal of Hospitality …, 2024 - stratfordjournal.org
Globalization, dynamic shifts in customer preferences, and rapid technological
advancements pose formidable challenges to the global hospitality sector, exerting adverse …

Turbulences associated with the implementation of turnaround strategies at Kenya Airways

K Nyatsumba, D Pooe - Africa's Public Service Delivery and …, 2022 - journals.co.za
Background At its formation, Kenya Airways (KQ) was poorly capitalised and its
management team highly inexperienced. The airline's financial and related performance …

Effects of strategic choices on the performance of the airline industry in Kenya

D Miyumo - 2022 - su-plus.strathmore.edu
The aviation sector is at a breaking point as a consequence of COVID-19 which has become
a key catalyst to the existential crisis facing airline firms. Furthermore, the local airline …

Business Turnaround Strategies and Performance of Large Manufacturing Firms in Kenya

JK M'tuaruchiu - 2024 - ir.jkuat.ac.ke
Most of the large manufacturing firms in Kenya have been experiencing declining
performance in terms of revenue, sales and the profit margins for more than a decade. This …

[PDF][PDF] A FRAMEWORK FOR MUNICIPAL DISTRESS RESOLUTION BASED ON AUDIT OUTCOMES

M McKenzie - 2023 - researchgate.net
Purpose: This research study aims to develop effective turnaround strategies that can
resolve municipal financial distress by improving the audit outcomes of dysfunctional …

[PDF][PDF] A strategic turnaround model for distressed properties

LN Pitsiladi - 2023 - core.ac.uk
The importance of commercial real estate is clearly shown by the role it plays, worldwide, in
the sustainability of economic activities, with a substantial global impact when measured in …

INFLUENCE OF INTRAPRENEURSHIP IN THE PERFORMANCE OF AIRLINES IN NAIROBI COUNTY

J Mose, SP Nyang'au… - International Journal of …, 2024 - sagepublishers.com
The airline industry in Kenya is characterized by significant operational wastefulness and
varied financial performance. For instance, despite Kenya Airlines being endowed with a …

EVALUATING TURNAROUND STRATEGIES AND ORGANIZATIONAL PERFORMANCE IN A SMALL BUSINESS–A STUDY OF EKO SUPPORT SERVICE LIMITED

Numerous associations today experience authoritative decay sooner or later in their life
cycles as a result of both outside and inside factors. Much of the time, associations face …

[PDF][PDF] CEO Personality on Strategic Agility and Organisational Performance of Selected Airlines in Kenya

HB Agamu, L Maket, J Sang - researchgate.net
The purpose of this paper was to investigate the moderating effect of CEO personality on the
relationship between strategic insight, internal response orientation and external response …

ORGANIZATIONAL RESTRUCTURING AS A TURNAROUND STRATEGY ON PERFORMANCE OF FOUR-STAR RATED HOTELS IN COAST REGION, KENYA

BN Mwikya, DO Otieno, M Kilungu, SN Ratanya - 2024 - ir.tum.ac.ke
Globally, the hospitality industry is confronted by a multitude of challenges arising from the
complexities of globalization, technological shifts, and the evolving preferences of …