[图书][B] Fundamentals of media effects
J Bryant, BW Finklea - 2022 - books.google.com
Media permeate our lives and are so omnipresent that we take them for granted and
overlook their impact. Mobile communication devices, the internet, and social networking …
overlook their impact. Mobile communication devices, the internet, and social networking …
When does negativity demobilize? Tracing the conditional effect of negative campaigning on voter turnout
Y Krupnikov - American Journal of Political Science, 2011 - Wiley Online Library
Do negative campaign advertisements affect voter turnout? Existing literature on this topic
has produced conflicting empirical results. Some scholars show that negativity is …
has produced conflicting empirical results. Some scholars show that negativity is …
[图书][B] Campaign advertising and American democracy
summary It has been estimated that more than three million political ads were televised
leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the …
leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the …
Do online ads sway voters? Understanding the persuasiveness of online political ads
This study investigates the effect of online political ads on party preference, and whether this
effect is more pronounced for newer political parties and voters who are less politically …
effect is more pronounced for newer political parties and voters who are less politically …
The impact of negative campaigning on citizens' actions and attitudes
KL Fridkin, PJ Kenney - The SAGE handbook of political …, 2012 - torrossa.com
Cindy McCain, wife of Republican presidential candidate, John McCain, lashed out at
Barack Obama during the 2008 campaign, telling a Tennessee newspaper the Illinois …
Barack Obama during the 2008 campaign, telling a Tennessee newspaper the Illinois …
Tweeting the attack: Predicting gubernatorial candidate attack messaging and its spread
Political campaign scholars have been concerned about the nature and effects of negative
messages. Although much research has examined attack advertisements in broadcast …
messages. Although much research has examined attack advertisements in broadcast …
Dollars on the sidewalk: Should US presidential candidates advertise in uncontested states?
Presidential candidates in the United States do not intentionally advertise in states without
rigorous competition for electoral votes. However, in some areas of noncompetitive states …
rigorous competition for electoral votes. However, in some areas of noncompetitive states …
The nonlinear effects of political advertising
Political communication scholars who study the persuasive effects of political advertising
often assume that the relationship between advertising volume and vote choice is linear …
often assume that the relationship between advertising volume and vote choice is linear …
Voter Information Search and Ranked Choice Voting
T Ntounias - Election Law Journal: Rules, Politics, and Policy, 2023 - liebertpub.com
Does ranked choice voting (RCV) change the information search behavior of voters? I
present a theory, consistent with past work on voter behavior and information, which shows …
present a theory, consistent with past work on voter behavior and information, which shows …
To vote or not to vote: Marketing factors influencing the voting intention of university students in Johannesburg
A Morar, T Chuchu - Journal of Economics and …, 2015 - ojs.amhinternational.com
Voting intention has become an issue of concern worldwide with regard to successful
political elections. With only 6% of South Africa’ s youth having registered to vote in the …
political elections. With only 6% of South Africa’ s youth having registered to vote in the …