[图书][B] Fundamentals of media effects

J Bryant, BW Finklea - 2022 - books.google.com
Media permeate our lives and are so omnipresent that we take them for granted and
overlook their impact. Mobile communication devices, the internet, and social networking …

When does negativity demobilize? Tracing the conditional effect of negative campaigning on voter turnout

Y Krupnikov - American Journal of Political Science, 2011 - Wiley Online Library
Do negative campaign advertisements affect voter turnout? Existing literature on this topic
has produced conflicting empirical results. Some scholars show that negativity is …

[图书][B] Campaign advertising and American democracy

TN Ridout, KM Goldstein, PB Freedman, MM Franz - 2009 - muse.jhu.edu
summary It has been estimated that more than three million political ads were televised
leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the …

Do online ads sway voters? Understanding the persuasiveness of online political ads

X Chu, R Vliegenthart, L Otto, S Lecheler… - Political …, 2024 - Taylor & Francis
This study investigates the effect of online political ads on party preference, and whether this
effect is more pronounced for newer political parties and voters who are less politically …

The impact of negative campaigning on citizens' actions and attitudes

KL Fridkin, PJ Kenney - The SAGE handbook of political …, 2012 - torrossa.com
Cindy McCain, wife of Republican presidential candidate, John McCain, lashed out at
Barack Obama during the 2008 campaign, telling a Tennessee newspaper the Illinois …

Tweeting the attack: Predicting gubernatorial candidate attack messaging and its spread

J Stromer-Galley, F Zhang, J Hemsley… - International Journal of …, 2018 - ijoc.org
Political campaign scholars have been concerned about the nature and effects of negative
messages. Although much research has examined attack advertisements in broadcast …

Dollars on the sidewalk: Should US presidential candidates advertise in uncontested states?

C Urban, S Niebler - American Journal of Political Science, 2014 - Wiley Online Library
Presidential candidates in the United States do not intentionally advertise in states without
rigorous competition for electoral votes. However, in some areas of noncompetitive states …

The nonlinear effects of political advertising

K Lipsitz, J Padilla - Journal of Political Marketing, 2024 - Taylor & Francis
Political communication scholars who study the persuasive effects of political advertising
often assume that the relationship between advertising volume and vote choice is linear …

Voter Information Search and Ranked Choice Voting

T Ntounias - Election Law Journal: Rules, Politics, and Policy, 2023 - liebertpub.com
Does ranked choice voting (RCV) change the information search behavior of voters? I
present a theory, consistent with past work on voter behavior and information, which shows …

To vote or not to vote: Marketing factors influencing the voting intention of university students in Johannesburg

A Morar, T Chuchu - Journal of Economics and …, 2015 - ojs.amhinternational.com
Voting intention has become an issue of concern worldwide with regard to successful
political elections. With only 6% of South Africa’ s youth having registered to vote in the …