[PDF][PDF] Service promotion mix strategies and marketing performance of indigenous hotels in Akwa Ibom State

A Etuk, UE Udonde - British Journal of Management and Marketing …, 2023 - abjournals.org
The researchers investigated the relationship between service promotion mix strategies and
marketing performance of in Page 1 British Journal of Management and Marketing Studies …

[PDF][PDF] Buzz Marketing Strategies and Brand Performance of Fast-Moving Consumer Goods (FMCGS) Firms in South-South Zone, Nigeria

NA Eno, UE Udonde, OB Attih - researchgate.net
Abstract This study examined Buzz Marketing strategies and Brand Performance of Fast
Moving Consumer Goods (FMCGS) Firms in South-South Zone, Nigeria. Its aim was to …

[PDF][PDF] Rumor Spreading and Brand Reputation of Fast-Moving Consumer Goods in Uyo, Akwa Ibom State

EA Sampson, UE Udonde - iiardjournals.org
This study was conducted to examine the effect of rumor spreading on brand reputation of
Fast Moving Consumer Goods (FMCGs) in Uyo, Akwa Ibom State. This study adopted a …