Purpose Despite the theoretical advancements of market orientation and firm performance,
there is a paucity of research regarding SMEs in Indonesia. Customer and competitor …

Understanding consumer ethnocentrism will enhance the tendency of individuals to have
higher purchase intentions for local products. This research examines the direct effect of …

The measurement of the performance of the Jakarta branch (CJTS) has only been viewed
from the financial aspect by using financial ratios as a measurement indicator, even though …

The topic of marketing performance in SMEs in terms of a literature review with a
Bibliometric approach has not been widely carried out. The purpose of this study is to review …

Abstract Effects of Digital Marketing (DM) and Innovation (Inn) on Marketing Performance
(MP), mediated by Competitive Advantage (CA) in the context of food and beverage micro …

One of the most important concepts for any organization in any sector and size is market
performance, which plays an important role in the success of the organization. Performance …

Suatu industri kecil memiliki kaitan erat dengan adanya sumber daya manusia sebagai
penggerak dari industri kecil itu sendiri. UMKM “Kayu Kreatif” bergerak dibidang …

Fokus pada tulisan kali ini adalah pengembangan bisnis sayur hidroponik. Sistem
hidroponik sudah cukup dikenal oleh masyarakat, selain sistemnya yang relative mudah …

The study sought to examine the impact of social media advertising (SMA) on marketing
performance (MP) and the moderating effects of firm size and FoMO on the SMA-MP …

Objective: The aim of this research is to explain how Micro Small Medium Enterprises
(MSMEs) implement digital marketing and innovation, achieve competitive advantage, and …