A review of literature can be an explanatory, critical, and useful synthesis of a specific topic.
The aim of this paper is to provide an overview of existing knowledge on the concept of …

The development of business applications with game features has given rise to a new trend
called gamification and challenged e-banking to introduce new game elements, such as …

The purpose of this study is to investigate the customer–service provider relationship in the
insurance industry using artificial neural networks and linear regression. Using a sample of …

Social media adoption by firms has generally increased over time; however, little is known
about why small firms do or do not use these digital technologies. Using a survey of 268 …

The present study integrates perceived risk and perceived benefit with unified theory of
acceptance and use of technology 2 (UTAUT2) to propose an integrated risk–benefit …

As with other types of electronic banking like ATM's, telephone banking, and electronic funds
transfer, Internet banking like has evolved from consumers' needs to have greater access to …

Recent research advances in green supply chain management (GSCM) have thrown
exciting opportunities for new dimensions of the subject to evolve. Individual findings, when …

Social media has been identified as a platform for student entrepreneurs to sell products and
services, and to interact and connect with customers. However, the factors contributing to the …

The present study has been framed to analyze relationship between customer value
perception and their technology adoption behaviour with reference to banking customers in …

The present study aimed to evaluate the effect of social media marketing on online shopping
of customers based on mediating role of value capital, relational capital and brand capital by …