Purpose This paper aims to provide an integrated model of nation branding, propose a
comprehensive definition of this concept and differentiate between nation branding and …

A nation can be accepted as a brand and can be viewed as a compound of both historical
and contemporary associations with a set of beliefs, customs, traditions, and various …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

Transparent reporting of corporate activities and their impact on ESG topics are becoming
increasingly important for companies and stakeholders. Beginning from fiscal year 2017 …

The relationship between sustainable tourism development and tourism branding has
received rising attention among scholars. Due to the complex relationship between the two …

Corporate environment, society, and governance (ESG) management activities have
recently been consolidated in the business ecosystem, and many firms are considering their …

The purpose of this study is threefold; to develop a destination image scale for mixed-
images destinations; to investigate its impact on destination loyalty between first-time and …

Purpose Entrepreneurship is one of the engines to stimulate socio-economic development.
This study aims to examine the relationships of entrepreneurship education, financial …

This study aims to verify the effects of organizational members' ESG activity recognition on
job performance with the mediation of innovative organizational culture and job crafting. To …

Purpose The effects of country-of-origin (COO) cues on product evaluations are well
documented. However, research on the relative effects of COO compared to other …