We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …

The Internet's computational power and flexibility have made auctions a widespread and
integral part of both consumer and business markets. Though online auctions are a multi …

Information technology matters to business success because it directly affects the
mechanisms through which they create and capture value to earn a profit: IT is thus integral …

According to the OECD's 2008 statistics (Seoul Finance Internet News, 2009), Korea was
ranked number one in terms of the percentage of homes with Internet access, at 80.6% of …

We examine the fit between a firm's product market strategy and its business model. We
develop a formal model in order to analyze the contingent effects of product market strategy …

Many companies offer websites that enable customers to design their own individual
products, which the manufacturer can then produce to order. To date, the economic value of …

The advent of the Internet has made the transmission of personally identifiable information
more common and often unintended by the user. As personal information becomes more …

The authors evaluate the impact of ad placement on revenues and profits generated from
sponsored search. Their approach uses data generated through a field experiment for …

Clickstream data are defined as the electronic record of Internet usage collected by Web
servers or third-party services. The authors discuss the nature of clickstream data, noting key …

Online consumers are uncertain about subjective product quality (eg, fit and feel of clothing
and texture of materials) because of the absence of experiential information. In this paper …