Managing online product assortment and order fulfillment for superior e-tailing service experience: an empirical investigation

P Kautish, R Sharma - Asia Pacific Journal of Marketing and Logistics, 2019 - emerald.com
Purpose The purpose of this paper is to bridge together seemingly disparate yet
interconnected paradigmatic antecedents of e-tailing and servicescape, ie, product …

A hybrid decision model for supplier selection in Online Fashion Retail (OFR)

V Kaushik, A Kumar, H Gupta, G Dixit - International Journal of …, 2022 - Taylor & Francis
Multichannel retailing has caused significant disruption in the market. The major credit for
this disruption belongs to online retailing, which is proliferating at a high pace. With the …

How common is new product failure and when does it vary?

K Victory, M Nenycz-Thiel, J Dawes, A Tanusondjaja… - Marketing Letters, 2021 - Springer
This study aims to explore how common new product failure is in consumer packaged goods
(CPG) categories and investigate the conditions in which the new product failure rate varies …

Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers

JH Meyer, EM González, MA Lopez-Lomelí - Journal of Retailing and …, 2022 - Elsevier
Through an experimental field study, we link improved working conditions for supportive
jobs to enhanced brand sales. Results show that improved working conditions for in-store …

Private label line proliferation and private label tier pricing: a new dimension of competition between private labels and national brands

G Hökelekli, L Lamey, F Verboven - Journal of Retailing and Consumer …, 2017 - Elsevier
In this study, we explore the impact of private label (PL) proliferation and pricing on
consumer demand and derive profit implications for different scenarios:(i) dropping or …

Distribution velocity in wine retailing

M Hirche, S Loose, L Lockshin… - Wine Economics and …, 2023 - torrossa.com
Little is known about the relationship between distribution and market share in the wine
category. Understanding the influences of product and distribution characteristics at the SKU …

The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail setting

J Beneke, A Cumming, L Jolly - Journal of Retailing and Consumer …, 2013 - Elsevier
This study aims to investigate the effect of item reduction on assortment satisfaction within
the red wine category. The study conducted an online experiment using a simulated online …

Product variety in local grocery stores: Differential effects on stock‐keeping unit level sales

G Lu, HS Lee, J Son - Journal of Operations Management, 2022 - Wiley Online Library
We empirically examine the effect of product variety on sales at the stock‐keeping unit (SKU)
level. Prior empirical operations management studies generally treat product variety as a …

How manufacturer brand erosion shapes consumer assortment perceptions

C Li, Y He, L Peng, D Yuan - Asia Pacific Journal of Marketing and …, 2020 - emerald.com
Purpose Recently, the popularity of store brands has resulted in some manufacturer brands
being removed from shelves. The current literature lacks empirical work on the effect of …

Multi-tier store brand strategies: a case study

MT Gorgitano, V Sodano - Journal of Product & Brand Management, 2019 - emerald.com
Purpose This paper aims to describe and understand the offer of premium private labels
(PPLs) in Italy, with a case study on the extra virgin olive oil (EVOO). Design/methodology …