Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis
This article presents a state-of-the-art systematic review of the evolution and structure of
empirical research on customer experience in hospitality and/or tourism settings based on …
empirical research on customer experience in hospitality and/or tourism settings based on …
Destination Marketing Organizations and destination marketing: A narrative analysis of the literature
S Pike, SJ Page - Tourism management, 2014 - Elsevier
This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …
within the destination marketing field since its commencement in 1973. Given the broad …
[HTML][HTML] Understanding influencer marketing: The role of congruence between influencers, products and consumers
Influencers increasingly provide sources of information and innovation to followers.
Grounded in balance, cognitive dissonance, and congruity theories, the current article …
Grounded in balance, cognitive dissonance, and congruity theories, the current article …
Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions
BE Bayih, A Singh - Heliyon, 2020 - cell.com
Investigating the antecedents of tourist behavioral intentions and its relations with the
preceding factors has become an interest of researchers very recently. However, domestic …
preceding factors has become an interest of researchers very recently. However, domestic …
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation …
Social media marketing (SMM) is a new field that involves the marketing of goods, services,
information, and ideas via online networks and social media. Drawing on the stimulus …
information, and ideas via online networks and social media. Drawing on the stimulus …
The impact of country image and destination image on US tourists' travel intention
Over the past decades there has been a sustained interest in country image and destination
image constructs in two primary streams of literature, including international marketing and …
image constructs in two primary streams of literature, including international marketing and …
Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context
Few empirical studies have examined how post-trip destination image is shaped by tourists'
experiences. Although previous studies examined the relationships between experience …
experiences. Although previous studies examined the relationships between experience …
[HTML][HTML] The influence of scent on virtual reality experiences: The role of aroma-content congruence
We live in a multisensory world. Our experiences are constructed by the stimulation of all our
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …
Experiential marketing, brand image and brand loyalty: a case study of Starbucks
WJ Chang - British Food Journal, 2020 - emerald.com
Purpose Due to the internationalization that has occurred during the past few decades, the
living conditions of people around the island of Taiwan have gradually changed, especially …
living conditions of people around the island of Taiwan have gradually changed, especially …
Understanding the relationships between tourists' emotional experiences, perceived overall image, satisfaction, and intention to recommend
The purpose of this study is to empirically test an integrative model linking tourists' emotional
experiences, perceived overall image, satisfaction, and intention to recommend. The model …
experiences, perceived overall image, satisfaction, and intention to recommend. The model …