To digit or to head? Designing digital transformation journey of SMEs among digital self-efficacy and professional leadership
The study illustrates the significance of the characteristics of the individual SME
entrepreneurs and enterprises in the digital transformation of SMEs. Adopting a mixed …
entrepreneurs and enterprises in the digital transformation of SMEs. Adopting a mixed …
[HTML][HTML] Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
MS Rahman, S Bag, S Gupta, U Sivarajah - Journal of Business Research, 2023 - Elsevier
This study contributes to the extant literature by empirically investigating the influence of
Business-to-Business (B2B) firms' technology readiness on information technology …
Business-to-Business (B2B) firms' technology readiness on information technology …
A systematic review of paradoxes linked with digital transformation of business
Purpose This review study aims to explore the prevalent paradoxes in digital transformation
(DTN) of business and provide insights on how businesses can effectively navigate them …
(DTN) of business and provide insights on how businesses can effectively navigate them …
[HTML][HTML] B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls
The ongoing paradigm shift towards two-sided and multi-sided platforms is reshaping
business transactions and collaborations worldwide. Such digital platforms have found …
business transactions and collaborations worldwide. Such digital platforms have found …
[HTML][HTML] Digitalizing customer journeys in B2B markets
L Lundin, D Kindström - Journal of Business Research, 2023 - Elsevier
This paper explores the digitalization of business-to-business (B2B) customer journeys,
which is recognized as a top research priority, but one that has not yet received substantial …
which is recognized as a top research priority, but one that has not yet received substantial …
A study on the influencing factors of consumers' purchase intention during livestreaming e-commerce: the mediating effect of emotion
R Zhou, L Tong - Frontiers in Psychology, 2022 - frontiersin.org
With the deep popularity of mobile Internet, the “eyeball economy” is more active than ever.
Driven by powerful modern media, livestreaming, as a new form of attracting public attention …
Driven by powerful modern media, livestreaming, as a new form of attracting public attention …
[HTML][HTML] An integrated social network marketing metric for business-to-business SMEs
Social networks have been extensively studied in business-to-consumer (B2C) studies, but
their effects in a business-to-business (B2B) marketing context are under-theorized. The …
their effects in a business-to-business (B2B) marketing context are under-theorized. The …
A synthesis of boundary conditions with adopting digital platforms in SMEs: an intuitionistic multi-layer decision-making framework
HA Mahdiraji, F Yaftiyan, A Abbasi-Kamardi… - The Journal of …, 2023 - Springer
Transformational entrepreneurship (TE) has become a prevalent mind-set to survive
societal, ecological and economic sustainability factors, particularly in emerging economies …
societal, ecological and economic sustainability factors, particularly in emerging economies …
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Previous research has proposed different determinants of the success and failure of
technological innovation in industrial networks. However, following the recent COVID-19 …
technological innovation in industrial networks. However, following the recent COVID-19 …
Globalization orientation, business practices and performance outcomes: an empirical investigation of B2B manufacturing firms
Purpose This paper aims to examine how market globalization orientation (ie a firm's
strategic commitment to developing the target markets beyond national borders) influences …
strategic commitment to developing the target markets beyond national borders) influences …