The consumer journey metaphor emphasizes the steps that individuals take in their path
toward relationships with brands or satisfying shopping experiences. However, in many non …

We review limitations of the traditional paradigm for cultural research and propose an
alternative framework, polyculturalism. Polyculturalism assumes that individuals' …

Since the publication of Markus and Kitayama's pivotal article on culture and the self, the
concepts of independent, relational, and interdependent self-construal have become …

Cross-culturele psychologie is de studie van de relaties tussen menselijk gedrag en de
culturele context. In dit handboek komen alle vormen van gedrag aan bod, de belangrijkste …

In its widesr possible sense... a man's Self is the sum toral of all that he can call his, not only
his body and his psychic powers, but his clothes and his house, his wife and children, his …

Children want to succeed academically and attend college but their actual attainment often
lags behind; some groups (eg, boys, low-income children) are particularly likely to …

Culture can be thought of as a set of everyday practices and a core theme—individualism,
collectivism, or honor—as well as the capacity to understand each of these themes. In one's …

Informed by a new theoretical framework that assigns a key role to cultural tasks (culturally
prescribed means to achieve cultural mandates such as independence and …

The study of culture and decision making addresses variations in how and why people from
different cultures sometimes tend to decide differently. This review is organized around what …

Intersubjective perceptions refer to shared perceptions of the psychological characteristics
that are widespread within a culture. In this article, we propose the intersubjective approach …